According to RSS.com, podcasts are becoming increasingly popular, with over 584 million individuals listening to a podcast each month (and 158 million listeners coming from the U.S. alone). So the potential for your podcast is tremendous, but where should you start? Let’s take it one step at a time.

Branding is about how to make people feel the way you want them to. Storytelling is the method for accomplishing that. But how does studying film help inform brand story decisions?